Products with National Brand award contribute to establishing a solid reputation for the business
Over the years, the Vietnam National Brand (VNB) has been considered an intangible asset with strategic value, reflecting the overall competitiveness and position of the country in the integration process. In which products achieving the Vietnam National Brand title contribute to enhancing the position of Vietnamese brands through strong competitiveness in the market. “ The […]
Over the years, the Vietnam National Brand (VNB) has been considered an intangible asset with strategic value, reflecting the overall competitiveness and position of the country in the integration process.
In which products achieving the Vietnam National Brand title contribute to enhancing the position of Vietnamese brands through strong competitiveness in the market.
“ The key” to elevating Vietnamese brand position
With 3 core criteria of Quality – Innovation – Pioneering, over the years, the Vietnam National Brand Program has always adhered to the criteria to select truly strong brands with clear differences, bringing pride to the country.
Mr. Vu Ba Phu – Director of the Trade Promotion Agency (Ministry of Industry and Trade), member of the Expert Council of the Vietnam National Brand Program 2024 shared: “After more than 20 years of implementation, the Vietnam National Brand Program is considered the “key” to raising the position of Vietnamese brands, increasing product value and business value. Enterprises with products achieving Vietnam National Brand have affirmed their pioneering role, creating a spillover effect, leading other enterprises to develop together”.
According to Mr. Vu Ba Phu, in the process of selecting products registered to participate in the Vietnam National Brand program, there are a large number of popular and widely used products and fast-moving consumer goods. However, products recognized as Vietnam National Brand are required to be unique and high-quality service products, built on their own spirit and core values, creating a difference for Vietnamese brands with the world, contributing to improving national competitiveness.
Firm commitment to actively promoting the image of the National Brand
As an enterprise with products recognized as the Vietnam National Brand Award in the field of Medical Nutrition consecutively through the selection periods of 2018, 2020, 2022, 2024, Nutricare company is always a pioneer in applying advanced nutritional science achievements in the world to improve the health and quality of life of millions of Vietnamese families, while contributing to building and affirming the reputation of the National Quality Award in Vietnam.
Mr. Nguyen Duc Minh – General Director of Nutricare said: “Becoming a National Medical Nutrition Brand is the strategy that Nutricare pursues and continuously strives to maintain, in order to affirm the leading quality of Medical Nutrition products and the value of a prestigious corporate brand for the domestic market, as well as potential markets around the world”.
Paving the own way, focusing on developing “personalized” Medical Nutrition to meet the nutritional needs of Vietnamese, Nutricare has promoted international cooperation, bringing higher nutritional standards to Vietnamese.
In 2023, Nutricare cooperated with the Nutricare Medical Nutrition Institute – USA (NMNI-USA), marking a strategic step in the goal of applying US nutritional care standards to develop nutritional solutions suitable for the characteristics and physical condition of Vietnamese people. This also contributes to strengthening Nutricare’s pioneering capacity in the field of Medical Nutrition.
Sharing about Nutricare’s strategic cooperation, Associate Professor, Dr. Tran Quang Trung – Chairman of Vietnam Dairy Association expressed:“ The Dairy Association always welcomes innovative businesses that proactively seek appropriate directions to improve their competitiveness. The strategic cooperation between Nutricare and the Nutricare Medical Nutrition Institute – USA is of great significance, contributing to promoting the development of the entire industry and opening up new cooperation opportunities for dairy businesses with international partners”.
Product quality plays a key role
“Quality” is the first criterion that requires businesses participating in the Vietnam National Brand selection and is also one of the core values of Nutricare. With the goal of contributing to improving the health of Vietnamese people, throughout the 15-year development journey, Nutricare has always strived to bring quality products to consumers.
Cooperating with NMNI-USA, Nutricare has applied high-quality, US-standard nutritional care standards suitable for the Vietnamese physique. Some typical product lines for children that the two sides have cooperated with have achieved Vietnam National Brand Program 2024, such as: Metacare, Smarta Grow, and Hanie Kid*. In particular, the nutritional product Metacare Opti contributes to clearly affirming Nutricare’s spirit of innovation through research and application of new scientific achievements. With a breakthrough formula, applying Postbiotic probiotic technology, Metacare Opti supports children to have a stable digestive system.
Nutricare currently owns a system of 3 factories in Bac Ninh province, investing in smart production lines specifically designed by Tetra Pak Group. All factories apply quality management systems according to international standards such as FSSC 22000, ISO 22000:2018, GMP, HACCP, HALAL. In which, FSSC 22000 is a standard issued by the Food Safety Certification Association, recognized globally, to ensure food safety throughout the supply chain. For the food manufacturing and processing industry, some demanding markets such as Japan and Europe require businesses to have FSSC 22000 certification and this is also considered a “priority ticket” for food businesses when they want to participate in this market.
In order to produce quality nutritional products, Nutricare’s laboratory is also certified by the Quality Accreditation Office – Ministry of Science and Technology to meet ISO 17025:2017 standards. This is an important standard, affirming Nutricare’s technical capacity and ability to provide testing or calibration results with high technical value.
Persistently pursuing the goal of improving Vietnamese people’s health through nutrition, Nutricare is actively contributing to building the reputation of Vietnam National Brand with quality products, innovative spirit and pioneering capacity.
* The above products are nutritional supplements, not a substitute for breast milk
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