Nutricare – A 15-year journey of earning the trust of Vietnamese consumers
(Cafef) – With an unwavering mission to improve community health, Nutricare has remained committed to developing Medical Nutrition solutions, persistently building trust over the past 15 years through safe and high-quality nutritional products. In the early 2000s, malnutrition and stunting in children were still major public-health challenges in Vietnam. In this context, Nutricare conducted research […]
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(Cafef) – With an unwavering mission to improve community health, Nutricare has remained committed to developing Medical Nutrition solutions, persistently building trust over the past 15 years through safe and high-quality nutritional products.
In the early 2000s, malnutrition and stunting in children were still major public-health challenges in Vietnam. In this context, Nutricare conducted research and introduced nutritional solutions specifically designed for severely malnourished children, supporting physical recovery and strengthening health. This initial success laid the foundation for the company’s long-term direction in personalized Medical Nutrition, bringing tailored nutritional solutions that meet the needs and physiological characteristics of each target group.
Pioneering the application of nutrition science achievements standardized to the US standards
Nutricare has consistently followed the path of strengthening international cooperation and applying advanced scientific knowledge to develop optimal nutrition solutions for Vietnamese people. Among these efforts, the collaboration with the Nutricare Medical Nutrition Institute – USA (NMNI-USA) has been a strategic milestone, opening a new direction in the company’s research and product development approach.

Nutricare cooperates with NMNI-USA to open a new direction in the research and development of Medical Nutrition products
Through this partnership, Nutricare applies U.S. nutritional standards to its research, development, and product-improvement processes, ensuring scientific rigor, safety, and efficacy for consumers. Each product is “designed” to suit the physiological characteristics of Vietnamese people, thereby contributing to sustainable improvement in community healthcare.
Based on this foundation, Nutricare and the NMNI-USA have continuously launched high-quality nutritional solutions for millions of Vietnamese children and families. Many products have been widely welcomed by consumers, such as: ColosCare 24h – Strong immunity, healthy weight gain; Hanie Kid 2+ Medical Nutrition – Nutrition for picky eaters and stunted children; Metacare Opti – Healthy digestion and weight gain; Glucare Gold – Nutrition for people with diabetes and pre-diabetes; Nutricare Gold – Recovery nutrition and health enhancement; Nutricare Bone – Strong bones and improved muscle mass…
Nutricare and NMNI-USA also place great emphasis on clinical research to verify product effectiveness. This serves as a solid scientific foundation, enabling consumers to confidently choose safe nutritional solutions suitable for themselves and their families.
In addition, to protect consumer rights, each Nutricare product undergoes strict quality control from raw materials and formulation to packaging. Nutricare ensures transparency of origin through QR codes printed at the bottom of cans or on cartons, allowing consumers to trace full information about product origin, batch number, regulatory certification, and the official product website. The company also implements GS1 (Global Standards 1) barcode systems, enabling consumers to independently verify product authenticity and minimize exposure to counterfeit goods through data verified by the National Barcode Database.

Metacare Opti – Breakthrough Postbiotic technology supporting strong digestion, weight gain, and height growth in children
Metacare Opti is one of the standout achievements from the collaboration between Nutricare and NMNI-USA, leading the application of modern nutrition trends aligned with international standards. The product pioneers a breakthrough technology with 30 billion Postbiotic beneficial bacteria to support healthy digestion, weight gain, and height growth in children.

With a formula enriched with 60 essential nutrients, including whey protein, lysine, and zinc, Metacare Opti supports efficient nutrient absorption and healthy weight gain. It also contains a trio of Calcium, K2, and D3 imported from the USA, which are key nutrients for supporting strong bones and height growth. Thanks to its advanced scientific formulation, Metacare Opti has quickly earned the trust of millions of Vietnamese families during their journey of nurturing healthy children.
The introduction of Metacare Opti underscores Nutricare’s long-term commitment to developing nutrition solutions based on cutting-edge scientific achievements for the health and physical development of Vietnamese children.
Commitment to building and maintaining superior quality standards
Nutricare currently operates three modern factories in Bac Ninh province, equipped with intelligent production lines designed by Tetra Pak – the world’s leading food processing and packaging technology provider.
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All of Nutricare’s factories operate under internationally recognized quality management systems, including FSSC 22000, ISO 22000:2018, GMP, HACCP, and HALAL. Among these, FSSC 22000 is accredited by the Global Food Safety Initiative and is considered the “gold standard” for food safety management for companies aiming to enter demanding markets such as Japan and Europe. This serious investment has enabled Nutricare to establish consistent quality, making its products trusted nutritional healthcare solutions for millions of Vietnamese families for 15 years. This foundation has also helped Nutricare earn the National Brand for Medical Nutrition for eight consecutive years.
Alongside business development, Nutricare also prioritizes social responsibility. Throughout its 15-year journey, the company has implemented many meaningful initiatives to improve nutrition and health for disadvantaged communities.
The “Nutricare Compassionate Journey” has promptly delivered nutritional support to pediatric cancer patients, kidney disease patients, and individuals affected by natural disasters, with the goal of sharing difficulties and providing practical support, helping vulnerable groups access high-quality nutrition.
After 15 years of accompanying the health of Vietnamese people, Nutricare has affirmed its position as a pioneer in Medical Nutrition. Each product is created not only to ensure balanced and safe nutrition but also to reflect the brand’s long-term commitment to improving the quality of life for a healthy and happy Vietnam.







